Maybe it's the pause before the storm of a platform change - Mac releases stalled for ages while Apple moved from PowerPC to Intel, and rumours suggest a move to ARM for at least some Macs in the not too distant future - but the more likely explanation is simpler: with the iPhone as the engine of its stellar performance, Apple forgot about the Mac.
Shortly after Microsoft reinvigorated the interest in desktops with the announcement of their Surface Studio , Apple has a chance to steal some of that thunder right away. The tech giant will be holding its "Hello Again" event where the company is expected to announce the newest Macbook Pro. The event will be taking place at the Apple headquarters in Cupertino, California on October 27, 9 pm, US time.
Apple continues to ramp up investment tin R&D. In fiscal year 2016, R&D spending grew to $10 billion, up from $8.1 billion last year, and $6 billion in 2014. It has significantly closed the gap with Microsoft's R&D spending, though the Seattle giant still outspent Apple with $12 billion in its most recent fiscal year.
Apple is holding a Mac event today, and our spies tell us the Mac Pro is getting a refresh. You can watch it in Safari on an iPhone, iPad or iPod running iOS 7.0 or later, in Safari 6.0.5+ on a Mac running OS X 10.8.5 or later, or in the Edge browser on a Windows 10 PC or laptop.
During Apple's third-quarter earnings call, Cook reaffirmed his interest in television and expressed Apple's desire to more actively pursue content creation. "I would confirm that television has intense interest with me and many other people here. In terms of owning content and creating content, we have started with focusing on some original content, as you point out," said Cook, according to a Seeking Alpha transcript .
Apple Inc. has dozens of software engineers in Canada building a car operating system, a rare move for a company that often houses research and development projects close to its Cupertino, Calif., headquarters, according to people familiar with the matter. Since joining Apple's Project Titan car initiative early this year, he's taken on a larger role overseeing the car operating system, splitting his time between Canada and California, the people said.
Apple today announced financial results for its fiscal 2016 fourth quarter ended September 24, 2016. "We're thrilled with the customer response to iPhone 7, iPhone 7 Plus and Apple Watch Series 2, as well as the incredible momentum of our Services business, where revenue grew 24 percent to set another all-time record."
A decline in sales of iPhone, iPad and iMac products has resulted in the first decline in annual revenues for Apple in 16 years in fiscal 2016. While overseas sales accounted for over 60% of Apple's total revenues, sales in the Greater China area have also dropped for three consecutive quarters, with on-quarter decline rates reaching 26%, 33% and 30%, respectively, in the last three quarters of fiscal 2016.
Here are a few complaints posted on Apple Support page: "I Recently just updated my iphone se to iOS 10.1 but when I go to my Heath app, all the data is missing and I cannot even open the recent activity, I am greeted with the spinning icon. I am running iOS 10.1 on iPhone se," Dantheman2409 said.
Apple's chief design officer Jony Ive and and industrial designer Marc Newson are designing a new, exclusive project in time for the holidays: a Christmas tree. That 9 percent decline marks the first annual revenue drop since 2001, largely due to the continued decline in iPhone sales, down 5 percent year over year. iPad sales are also down from last year (6 percent) and Mac sales took a huge hit (down 14 percent) after a strong 2015, thanks to a lack of serious hardware updates which looks like it's about to change.
Apple is all set to launch iPhone 8 next year on its 10th anniversary. iPhone 8 will see a completely new design as compared to the previous versions. Apple has made this decision since, the last few releases iPhone 6, iPhone 6s and iPhone 7 had a similar design and mostly same technology, reported BGR .
Apple announced its highly-controversial AirPods in early September when it also introduced the new iPhone 7, promising to roll them out in October, but it turns out that this won't be the case anymore. It was only a matter of time until the Internet started making fun of the AirPods and one of the most popular memes came with a message saying that "I didn't even buy the AirPods yet and already lost them," suggesting how easy to lose the earphones could become given the new design.