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Summary Over the last three years, we've seen an increasing number of tech IPOs - many from consumer-facing companies that we've long known were headed for an IPO. Zuora was among the first few to recognize the shift toward a subscription economy and the need for a billing service that is not only easy to integrate but also highly scalable. Zuora is the most likely product that is used by nearly all the companies in this article, meaning that it has been part of the success of an entire generation of SaaS companies.

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