SeekingAlpha
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Summary Yahoo ( YHOO -1%) has followed up on its Yelp search content deal by more deeply integrating OpenTable's ( OPEN +1.9%) content and reservation options into its search results. Bing, whose search engine powers Yahoo's results (Yahoo maintains flexibility in how results are displayed/augmented), has already struck content integration deals with a list of partners that includes Yelp, OpenTable, Facebook, and Twitter. On a global level, the efforts have only had a modest impact on Bing's search share.

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